Social media opens avenues of communication
Twitter, Facebook other social media easily scalable for elections officials
Nearly two-thirds of all Americans are on one form of social media or another — Facebook, Twitter, Instagram, etc.
According to the Pew Research Center, a majority of Americans say they get their news from social media and half of the public used these sites to learn about the 2016 presidential election.
Love it or hate it — and there are definitely both camps — social media is a part of our everyday lives and can be an effective and perhaps most importantly inexpensive, way for elections officials to reach out to voters.
“Social media is great for organizations and election offices because it’s so easily scalable and allows two-way communication,” said Matthew Morse wit Intesa Communications Group and formerly with Pew’s Election Initiatives. “For the first time ever, one person sitting in an election office can broadcast information to hundreds, even thousands of users with ease, then answer questions and have a public conversation in real time.” Read more…